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Pinar Alpay
Group Chief Product and Marketing Officer

Pinar is the Group Chief Product and Marketing Officer, overseeing product and marketing strategy in alignment with customer needs and elevating innovation and brand presence to help drive company growth.

Pinar brings extensive global experience across fintech, payments, and technology product leadership. She has held senior executive roles at Worldpay, where she led global payment product strategy and execution, delivering major launches and driving omnichannel expansion as well as playing a critical role in transforming its technology architecture.

Most recently, she served as Chief Product and Marketing Officer at Signicat, shaping its product and marketing direction and leading customer-focused innovation across digital identity and trust services. In addition to being an award-winning entrepreneur, she previously held senior roles at Barclaycard International and Bain & Company, bringing together strategic rigor, execution excellence, and a strong customer-first mindset.

Pinar holds an MBA from Carnegie Mellon University and a BA in Management from Bogazici University.